Our People

Apsbay is unconventional not by design but by nature. 

Jimmy Loh

Director, Business Development

Entrepreneur and Tech leader.

As versatile in building relationships as well as managing the server.

Jimmy has been successful in multiple careers so far, graduating from NUS in Computer Science, he became an Armoured Officer with the SAF, eventually serving the nation for more than 28 years as a regular and as an NSmen. Not satisfied with just military experience, he stepped out and embarked on his entrepreneur journey. He sold insurance, real estate and even automotive engine oil to the middle east and appointed distributors for products as far as Greece and United Kingdom. He then went on to build a team in Propnex as a Division Director before finally settling down to building a digital business because he believes that the future is digital.

So because of the road less travelled, Jimmy has the acumen and the experience to tackle any problems and he continues to fight for the best customer experience. 

(65) 97486005


Alvin Chan

Director, Creative 

Creative Lead. From designing a simple logo, to writing a powerful tag line; from crafting a beautiful name-card to a designing an attractive company brand image, Alvin leads the design prowess of Apsbay and he is the reason we so often bunch above our weight.

Unconventional in the full sense of the word, Alvin graduated with a Finance degree from the University of Texas in Austin before working as a broker in Salomon Smith Barney, US Bancorp Piper Jaffray, and UBS in various cities in the USA.

After September 11, he signed up with the US Army and fought in Afghanistan with the 82nd Airborne Division as an Infantry Specialist, and was well in harms way for than a year.

Now he has found a new found passion in the trenches of design in Singapore, where his family still lives.

Alvin can write, draw and design with the best of them because creativity is simply him.

(65) 9118 2700


Keith Brandon

Designer, Photographer

Keith has taken the long route in his learning journey as a student and as designer. He has accumulated much experience along the way, in the field of visual design, animation, and is now even a freelance photographer and videographer who has shot a few weddings and done some video work for clients as diverse of SGH.

And he is only just graduating with a Diploma in Interactive and Digital Media, Republic Polytechnic this year. Unconventional.

Keith is our go to guy when it comes to video editing, difficult animation and can always be relied upon to help us bring fresh new ideas.



Intern, Do it all

Khai is an intern from ITE Central and currently doing a course on Web Applications. 

He is a fast learner and an independent worker. 

He has helped Apsbay manage complex tasks and has even built an entire website on his own. 

Apsbay is committed to giving back and in empowering the young in the area of web applications and in design so that they can propel our local enterprises forward in the digital realm.  


Kymm Choo

Marketing Consultant

Kymm consults Apsbay in the area of marketing and gives us a higher perspective because of her vast experience. She has worked for various MNCs like Novartis, Allergen and Mundipharma as a regional marketing director and now heads her own marketing consultancy.

Her deep understanding of regional marketing and wide exposure to various countries which she managed, including Middle East and Latin America besides APAC, gives Apsbay a broader perspective.

Partnering with her has enabled us to tap into a deep repertoire of tried and tested solutions, which we can customise for our SME clients.

Kymm is a proven marketer, engaging trainer and strategic thinker and we often call upon to crytalise the solutions that we need.




If you are ready to plant your flag and take what's yours, contact us today.

1 Pemimpin Drive

One Pemimpin


Singapore 576151


PHONE: +65 9748 6005


Find out more about how we can help you in web design.